國內無論是私人企業或公營機構的視覺識別規畫或企業識別系統規畫,多在標誌完成後再加以落實與應用於事物用品、旗幟、指標系統等延伸應用設計上。而圖案組合的操作方式,則是將設計主題的內涵圖案化,再由圖案組合發展延伸應用於相關的設計上,在視覺識別規畫設計思考與操作上與上述論點有所不同。
透過理論的探討與實際的案例操作,本研究期望建立一個可行的、有效的、具時效的與具符合現代視覺識別規畫特質的規畫方式,擴大視覺識別規畫的應用範圍至環境視覺識別設計,讓視覺識別體系的含蓋面更為完整。
關鍵詞:視覺識別規畫、圖案組合
Abstract
In Taiwan, no matter it is the private corporate or the public-operated organization, their visual Identity plan or the Corporate Identity system plan is to finish the symbol first and then to carry out or to apply it on items, flags, the target system and so on. In addition, the way they use the Picture combination is, firstly, to turn the objects of the design into Picture, and, secondly, apply it on relevant design. In the visual recognition, however, the concepts and operations are totally different from the above points of view.
Through the theory discussion and real case study, this research hope to establish a feasible, effective and timely design method which contains modern visual Identity design attribute. This will develop the applied area of visual Identity into environmental visual Identity design, which makes the visual Identity system to be more complete.
Keywords: visual Identity Plan、Picture combination
透過理論的探討與實際的案例操作,本研究期望建立一個可行的、有效的、具時效的與具符合現代視覺識別規畫特質的規畫方式,擴大視覺識別規畫的應用範圍至環境視覺識別設計,讓視覺識別體系的含蓋面更為完整。
關鍵詞:視覺識別規畫、圖案組合
Abstract
In Taiwan, no matter it is the private corporate or the public-operated organization, their visual Identity plan or the Corporate Identity system plan is to finish the symbol first and then to carry out or to apply it on items, flags, the target system and so on. In addition, the way they use the Picture combination is, firstly, to turn the objects of the design into Picture, and, secondly, apply it on relevant design. In the visual recognition, however, the concepts and operations are totally different from the above points of view.
Through the theory discussion and real case study, this research hope to establish a feasible, effective and timely design method which contains modern visual Identity design attribute. This will develop the applied area of visual Identity into environmental visual Identity design, which makes the visual Identity system to be more complete.
Keywords: visual Identity Plan、Picture combination