海報設計的主要構成要素是造形、文字與色彩,其中造形是配合主題所發展出來的各式插圖、攝影或特殊效果的圖片(林珮淳1993)。由於海報圖像是面的呈現,容易造成視覺注目性與焦點,因此圖像處理的成功與否是海報設計的重要關鍵。圖像必須能達成設計師慾傳達的訊息與其設計理念,圖像的表現層次也影響海報的質感與設計師的風格。
近年來政府積極推展文化創意產業,但設計師在文化內涵的圖像表現上卻是良莠不齊,甚至於不明所以的把與地方文化毫不相關的圖像應用在設計上。本研究以圖像的表現層次為主架構、文化海報為例,藉由對文化的更深一層了解、海報設計的媒體特性、文化圖像的價值及圖像在視覺傳達上的意義,分析探討國內設計師在文化海報設計的圖像表現層次。期望能提供設計師在從事海報設計時的參考。
關鍵詞:文化海報、圖像、表現層次
The main integrant part of poster design is the shape, the text and the color, in which shape is coordinates various types illustration, photographic or the special effect picture which the subject develops. Because the poster image is surface present, easy to create the vision to gaze focal point, therefore the imagery processing success or not is important key the poster design. The image must be able to achieve the information which the designer wants to transmit the design idea, the image performance layer also affect the designer's style.
In recent years the government positively promoted the cultural creativity industry, but the designer was actually a good and evil intermingled in the cultural connotation image performance, even unclear and place culture irrelevant image application in design. This research take the image performance layer primarily construction, the cultural poster as an example, because to cultural deeper understanding, poster design media characteristic, cultural image value and image in visual transmission significance, Analysis discuss domestic designer in image performance layer of cultural poster design. The expectation can provide the designer when is engaged in the playbill design the referenc
Keywords: City Visual Identity Plan、Picture Combination
近年來政府積極推展文化創意產業,但設計師在文化內涵的圖像表現上卻是良莠不齊,甚至於不明所以的把與地方文化毫不相關的圖像應用在設計上。本研究以圖像的表現層次為主架構、文化海報為例,藉由對文化的更深一層了解、海報設計的媒體特性、文化圖像的價值及圖像在視覺傳達上的意義,分析探討國內設計師在文化海報設計的圖像表現層次。期望能提供設計師在從事海報設計時的參考。
關鍵詞:文化海報、圖像、表現層次
The main integrant part of poster design is the shape, the text and the color, in which shape is coordinates various types illustration, photographic or the special effect picture which the subject develops. Because the poster image is surface present, easy to create the vision to gaze focal point, therefore the imagery processing success or not is important key the poster design. The image must be able to achieve the information which the designer wants to transmit the design idea, the image performance layer also affect the designer's style.
In recent years the government positively promoted the cultural creativity industry, but the designer was actually a good and evil intermingled in the cultural connotation image performance, even unclear and place culture irrelevant image application in design. This research take the image performance layer primarily construction, the cultural poster as an example, because to cultural deeper understanding, poster design media characteristic, cultural image value and image in visual transmission significance, Analysis discuss domestic designer in image performance layer of cultural poster design. The expectation can provide the designer when is engaged in the playbill design the referenc
Keywords: City Visual Identity Plan、Picture Combination