國內的城鄉視覺識別規畫,乃至於私人企業或公營機構的視覺識別規畫,大多在標誌完成後再加以落實應用於事物用品、旗幟、指標系統等延伸應用設計上(藝風堂,2001),在整體視覺規畫上是以一個具某種程度的抽象化圖案(標誌),應用設計的技術,加以延伸應用在其他的視覺媒體,應用的素材有限,往往流於標誌或符號完成即完成整體視覺規劃的現象。本研究先以城鄉的人文、環境、產業…等內涵,將其圖像化並構成圖案組合的形式,再進行標誌、指標系統…等視覺規畫,與上述先完成標誌後再以標誌為核心的視覺規劃畫,在操作方式上有所不同。
本研究將透過理論的探討與實際的案例操作,期望建立一個可行的、有效的、具時效的、具符合現代特質的規畫方式,改變以標誌為中心的視覺識別規畫,讓城鄉的文化內涵與產業特質圖像化,擴大視覺規畫的內容與應用範圍,如入口意象、指示標誌、街道家具、形象旗幟…等圖案應用,使視覺識別的內容具整體性,再規畫設計上亦具視覺的統一性要求。
關鍵詞:城鄉視覺識別規畫、圖案組合
Abstract In Taiwan, no matter it is the private corporate or the public-operated organization, their visual Identity plan or the Corporate Identity system plan is to finish the symbol first and then to carry out or to apply it on items, flags, the target system and so on. In bird’s eyes view, they apply extensively an applied designed skill, which has some abstract symbols on it, to other visual media. Because of limited materials, such visual design often means symbols or marks. In this study, we use the comprehension of a city, which means the people, environment, and the industry, to visualize it into graph form, then symbolized it into visual design.
Through the theory discussion and real case study, this research hope to establish a feasible, effective and timely design method to advance the old style visual design which is nothing but symbols, and to visualize the city culture and business property. Our study will enlarge the comprehension and the applied area of visual design such as entrance image, direction symbol, street fitment figure flag etc.. This will make the visual recognition comprehension more entire and more consolidation.
Keywords: City Visual Identity Plan、Picture Combination
本研究將透過理論的探討與實際的案例操作,期望建立一個可行的、有效的、具時效的、具符合現代特質的規畫方式,改變以標誌為中心的視覺識別規畫,讓城鄉的文化內涵與產業特質圖像化,擴大視覺規畫的內容與應用範圍,如入口意象、指示標誌、街道家具、形象旗幟…等圖案應用,使視覺識別的內容具整體性,再規畫設計上亦具視覺的統一性要求。
關鍵詞:城鄉視覺識別規畫、圖案組合
Abstract In Taiwan, no matter it is the private corporate or the public-operated organization, their visual Identity plan or the Corporate Identity system plan is to finish the symbol first and then to carry out or to apply it on items, flags, the target system and so on. In bird’s eyes view, they apply extensively an applied designed skill, which has some abstract symbols on it, to other visual media. Because of limited materials, such visual design often means symbols or marks. In this study, we use the comprehension of a city, which means the people, environment, and the industry, to visualize it into graph form, then symbolized it into visual design.
Through the theory discussion and real case study, this research hope to establish a feasible, effective and timely design method to advance the old style visual design which is nothing but symbols, and to visualize the city culture and business property. Our study will enlarge the comprehension and the applied area of visual design such as entrance image, direction symbol, street fitment figure flag etc.. This will make the visual recognition comprehension more entire and more consolidation.
Keywords: City Visual Identity Plan、Picture Combination