平面設計(海報設計)的過程是將設計的目的加以思索、試探、分析、歸納,並以此引導出設計概念(Concept),再經過視覺化過程將概念轉換成視覺圖像訊息,讓設計理念得以正確的傳達。
台灣設計師在固有文化的薰陶下,有意識或自然而然的應用台灣文化圖像來表達自己的設計理念,形成台灣設計師表現形式與圖像應用上的特色與區域風格。台灣海報設計協會的成立宗旨即為「熱愛台灣,重視傳統,關心設計、放眼國際」,成員多為設計師與學校設計相關科系的老師,在圖像的使用上,經常或一直以台灣圖像來表現自己的設計構想的不在少數,因此本研究將以此為基礎,透過對文化的意義與台灣文化的探討,了解台灣文化圖像在台灣設計師圖像應用上的情形與使用方式。
關鍵詞:台灣文化圖像、台灣海報設計協會
Abstract The process of two-dimensional design (that is, poster design) is concerned with considering, testing, analyzing and inducting the objective of the design. Such process will form the concepts of design, which will be visualized into image information in order to convey properly the artist’s idea of the design.
With the influence of traditional culture, designers in Taiwan use Taiwanese culture images on purpose or unintentionally to present his/her own ideas of design. This becomes the symptom and the domestic style of Taiwanese designers’ presentation form and image usage. The moral of Taiwan Poster Design Association is “To love Taiwan, to respect the tradition, to concern the design, to have an eye to the world.” Most members in the Association are designers and Design Art teachers. Many of them use Taiwanese image frequently to present his/her own idea of design. This observation will be used as the basis of this research, with the discussion of culture’s meaning and Taiwanese culture, to understand how and when the Taiwan designers use Taiwanese culture image in his/her works.
Keywords: Taiwanese culture image, Taiwan Poster Design Association.
台灣設計師在固有文化的薰陶下,有意識或自然而然的應用台灣文化圖像來表達自己的設計理念,形成台灣設計師表現形式與圖像應用上的特色與區域風格。台灣海報設計協會的成立宗旨即為「熱愛台灣,重視傳統,關心設計、放眼國際」,成員多為設計師與學校設計相關科系的老師,在圖像的使用上,經常或一直以台灣圖像來表現自己的設計構想的不在少數,因此本研究將以此為基礎,透過對文化的意義與台灣文化的探討,了解台灣文化圖像在台灣設計師圖像應用上的情形與使用方式。
關鍵詞:台灣文化圖像、台灣海報設計協會
Abstract The process of two-dimensional design (that is, poster design) is concerned with considering, testing, analyzing and inducting the objective of the design. Such process will form the concepts of design, which will be visualized into image information in order to convey properly the artist’s idea of the design.
With the influence of traditional culture, designers in Taiwan use Taiwanese culture images on purpose or unintentionally to present his/her own ideas of design. This becomes the symptom and the domestic style of Taiwanese designers’ presentation form and image usage. The moral of Taiwan Poster Design Association is “To love Taiwan, to respect the tradition, to concern the design, to have an eye to the world.” Most members in the Association are designers and Design Art teachers. Many of them use Taiwanese image frequently to present his/her own idea of design. This observation will be used as the basis of this research, with the discussion of culture’s meaning and Taiwanese culture, to understand how and when the Taiwan designers use Taiwanese culture image in his/her works.
Keywords: Taiwanese culture image, Taiwan Poster Design Association.